About Us

New Design Model LLC (NDM) is a qualitative research firm founded by Kristina Tyshchenko. We are a proudly immigrant and female-founded business that values inclusiveness across all dimensions. Our humble-hustle roots are our anchor for finding better and faster ways to glean meaningful insights. As active members of the Silicon Valley startup community, we constantly seek out cutting-edge of the latest technologies to help us achieve stunning results.

At NDM, we specialize in providing qualitative research solutions to our clients. Our services include recruiting, moderated and unmoderated interviews, concept testing, mobile diaries, concept creation, and storyboards. We are dedicated to uncovering deep insights and helping our clients make informed decisions by leveraging many tech tools including AI. 

We have established successful partnerships with industry tech giants and leading consulting agencies. We have worked across diverse industries, catering to both B2B and B2C sectors.

What sets us apart is our commitment to innovating research with constant implementation and incorporation of the newest tech tools. Our differentiating factor lies in our unwavering commitment to research innovation, continuously integrating cutting-edge tech tools such as AI. We bring a blend of expertise, creativity, and rigorous methodologies to every project we undertake. Our team of skilled researchers and moderators possess a deep understanding of human behavior and consumer insights. We leverage this expertise to deliver impactful research outcomes that drive business success.

At NDM, we understand that each client is unique, with their own set of challenges and objectives. We pride ourselves on our ability to tailor our research approach to meet the specific needs of each client, ensuring that our findings are actionable and directly contribute to their goals.